3 Free Ideas to Make More Content for your Practice
Myth: Posting blogs, videos, images, or podcasts means you are an influencer.
Fact: The internet and social media are modern tools to connect with people. Think of them as the new word-of-mouth: a way to advertise your practice authentically.
Your goal isn’t to “go viral.” It’s to share your voice, build trust, and become a known and reputable presence among the audience that matters most to you.
If you are struggling to come up with what to post on your website or on your social media, here are three free ideas you are more than welcome to go and start using today. And don’t worry, all of these suggestions are designed to be recurring, so you don’t have to get stuck trying to create something new every time.
Idea #1
Seasonal Mini-Series
Recurring content themes are a smart way to stay consistent and reduce creative burnout. Try launching a short content series at the start of each season, centered around timely mental health topics.
For example:
Winter: Mindfulness for the holidays
Spring: Stress reset and emotional renewal
Summer: Coping with body image and social comparison
Fall: Transitions and back-to-school anxiety
Choose a format that works for you - not what’s trendy. Options include:
Short video clips (30 seconds to 2 minutes)
Mini blog posts or social captions
Audio notes or podcast-style snippets
This strategy keeps your content fresh year-round, creates a pattern your audience can look forward to, and gives you versatile pieces you can easily repurpose. Most importantly, it helps you show up as yourself and build meaningful connections.
Idea #2
Host a monthly “Ask Me Anything” session
Use platforms like Zoom, Instagram Live, or Facebook Live to host a monthly AMA (Ask Me Anything) session. This isn’t a therapy session; it’s an open forum for people curious about your approach, your specialty, or mental health topics in general.
It helps you:
Build trust and approachability
Establish yourself as an expert
Engage in real time with potential clients or referrers
Be sure to promote the session ahead of time and then make the most of it afterward. Clip highlights, pull quotes, and share your reflections. All of these give you additional content with minimal extra effort.
These sessions may start small, but consistency will grow your reach over time. Think of it as watering a plant, not throwing a match.
Idea #3
Monthly movie character analysis
When Encanto dropped, people were talking, and therapists were joining the conversation with insightful takes. That cultural moment showed how mental health and media overlap in ways that people want to hear about.
Each month, pick a movie (extra points if it’s one in the zeitgeist) and break down a character from a mental health perspective:
What stressors are they facing?
How are they coping?
What might you explore with them in therapy?
How does their behavior reflect real-life experiences?
For example, remember when Barbenheimer was all over social media? Imagine seeing a quick video or post with one of these headlines:
“Three Notes on Barbie’s Existential Crisis”
“What a therapist would have told Oppenheimer”
It’s a creative, shareable way to educate your audience and show your personality. You’re not just a therapist; you’re someone with unique insights people are eager to hear.
These three ideas are simple starting points that can help you build consistent, high-quality content. The secret isn’t fancy production; it’s choosing formats that feel natural to you and showing up regularly.
At Red Pine Insights, we help mental health professionals like you turn your voice into compelling content — and we handle the heavy lifting. Let’s build something that fits you.